This is a sentiment that I've always carried when approaching digital marketing for organisations.

And it's the exact reason I got hired to work for The University of New South Wales.

Initially fuelled by the motivation of funding my weekend plans, I figured, "Well, if I'm making videos for fun, then I might as well try getting paid for it, right?"

However, the more I looked into the role, the more I realised the value I could provide. See, most of the content at the time consisted of polished campus shots with background music, but it was missing the one thing that communicates real values: people.

That's why, over the past four years, I’ve focused on building video series around the student experience on campus. This “people-first” approach shaped the interview series I pioneered, which continues to this day as the most-viewed and most engaging content across all of UNSW’s channels. 

From this experience, I've been able to self-direct projects, hone my interviewing skills, and communicate with hundreds of students from various societies across campus, all while balancing authenticity and professionalism within a corporate structure.

Through this work, I’ve found my niche: helping organisations not only showcase what they do, but also communicate the values they stand for. Because while products and services are important, it’s ultimately the people—their stories—that build trust, create connection, and inspire support from external stakeholders.

Compiled below are all the videos I've done for three different organisations around campus:
The Division of External Engagment (UNSW Main), Future Student Recruitment, and Accommodations.